About Us

We’re an agency with a rich commerce heritage dating back some 40+ years; a team of 30+ seasoned professionals with a deep understanding of consumer and shopper behaviour. We’re trusted by some of the world’s largest brands, from Google, Western Digital and SanDisk, to TikTok, Facebook and Pepsico, delivering over £500m in sales for our clients over the past 5-years.

Our mission is to empower people and brands to exceed expectations, helping clients go beyond the ordinary, to achieve extraordinary outcomes. We use a mix of data-driven insights, award-winning creativity, and innovative commerce strategies to drive tangible results today, while building strong foundations for our clients to thrive in tomorrow’s emerging channels.

Meet the Team

Commerce professionals. Multi-market experts. Ex-Amazonians. With combined experience totalling 200+ years, our Leadership Team bring specialist knowledge and unique insights to help brands seek out new opportunities to achieve their potential.

Chris Carter

CEO

A hands-on CEO with a passion for developing commerce strategies, and 25 years’ experience leading multinational brands.

Tim Carter

CCO

A specialist in leading strategic operations, optimising efficiencies and catalysing client growth for over 20 years.

Peter Martin

MD

An established agency leader with global & local expertise, helping blue chips grow and ambitious new brands realise their potential.

Madelaine Davis

Head of Finance

An energetic HOF with over 25 years’ experience meeting the needs and challenges of organisations large and small.

Chris Cooper

Strategy & Planning Director

A strategy leader with two decades of experience driving growth for diverse brands – from innovative startups to household names.

Andrew Watkinson

Creative & Content Director

A multi-award-winning creative innovator with 35 years’ cross-platform, -category, and -discipline experience.

Stephanie Gerum

Business Development Director

An ex-Amazonian with 10+ years of experience driving growth for brands on Amazon Ads.

Matthew Howes

Media Strategy Director

An ecommerce expert specialising in Amazon, Retail Media, and omnichannel strategies to drive digital revenue growth.

James Sells

Client Services Director

An experienced business director passionate about building strong relationships to help brands identify new opportunities and maximise profitability.

Arturo Ceraulo

Head of Operations

An experienced HOO with an impressive track record of optimising operations across digital agency and in-house teams.

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