Use Amazon A+ content to showcase your product at its absolute best
Take your product listings to the next level with Amazon A+ content, adding videos, enhanced images, interactive hotspots, shoppable product-comparison charts with “Add to Cart” functionality, and more to your product pages. Enhancing your listings can boost brand awareness, encourage repeat purchases, and increase sales by giving shoppers a richer experience whereby they can discover more about your brand and the features of the products you’re selling.
There are three types of Amazon A+ Content; basic, premium and Brand Story. Basic enables you to add more detailed product descriptions, images, customised text placements, and shoppable product-comparison charts. Amazon Premium A+ content brings with it larger images, videos, interactive hotspots, clickable image or video carousels, Q&A modules, and shoppable product-comparison charts. And Brand Story allows you to share your heritage, values, and mission across all your product listings.
Basic A+ content can increase sales by up to 8%. Premium A+ content can increase sales by up to 20%. And Brand Story can drive additional traffic to your brand through links to your Amazon Brand Store and other products in your catalogue*.
*Amazon internal data
Helpful Amazon A+ content resources
The Marketplace Expansion Mistakes That Cost Brands the Most
The Marketplace Expansion Mistakes That Cost Brands the Most
Is Product Discovery Becoming More Important Than Brand Loyalty?
Is Product Discovery Becoming More Important Than Brand Loyalty?