Use Amazon A+ content to showcase your product at its absolute best

Take your product listings to the next level with Amazon A+ content, adding videos, enhanced images, interactive hotspots, shoppable product-comparison charts with “Add to Cart” functionality, and more to your product pages. Enhancing your listings can boost brand awareness, encourage repeat purchases, and increase sales by giving shoppers a richer experience whereby they can discover more about your brand and the features of the products you’re selling.

There are three types of A+ Content; basic, premium and Brand Story. Basic enables you to add more detailed product descriptions, images, customised text placements, and shoppable product-comparison charts. Premium brings with it larger images, videos, interactive hotspots, clickable image or video carousels, Q&A modules, and shoppable product-comparison charts. And Brand Story allows you to share your heritage, values, and mission across all your product listings.

Basic A+ content can increase sales by up to 8%. Premium A+ content can increase sales by up to 20%. And Brand Story can drive additional traffic to your brand through links to your Amazon Brand Store and other products in your catalogue*.

*Amazon internal data

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Helpful Amazon A+ content resources

Emerging commerce trends in 2025: how brands can stay ahead

  • February 12, 2025
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Optimising Your Amazon Listings with AI and Machine Learning Insights 

  • December 24, 2024
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Amazon vs. Other Marketplaces: A Comparative Analysis for Sellers 

  • December 13, 2024
Read More

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