-
99%
of suspected infringements blocked thanks to Amazon’s proactive brand controls*
-
30%+
decrease in infringement submissions since 2020 thanks to Brand Registry protections*
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500k+
brands worldwide benefit from Amazon brand protection*
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700k+
fake accounts blocked in 2023 before a single product was listed*

Amazon Brand Registry
Keep control of your brand portfolio
Think of Brand Registry as a hub for protecting your brand on Amazon. Registering on the programme helps you to protect your intellectual property (IP), and manage the accuracy of your listings.
Enrolling in Amazon Brand Registry is free! Simply share information about your brand and products. Amazon will then activate automated protections that scan over 5 billion daily listing update attempts. This protects you against bad listings and prevents others using your IP without your permission.
Brand Registry at a glance:
- Improve customer experience – better manage content on detail pages to ensure customers are served accurate information
- Secure your brand – prevent, detect and report suspected IP violations
- Monitor progress – monitor the impact of infringement notices that’ve been submitted
But that’s just the start. Enrollment also gives you access to a host of other programmes, services and tools including Amazon Transparency and Project Zero, designed to help you grow your business, not just protect it.
You can make your listings more attractive to potential customers with A+ Content, brand stories and Amazon Brand Stores – all exclusive to Amazon Brand Registry.
And you’ll also have access to the Amazon Vine programme, where you can send products to respected Amazon Vine reviewers. Products with reviews are trusted more by shoppers, so it’s a great way to boost sales.
If you need advice, our team of experts can walk you through the enrollment process. We can help you with a list of documentation you’ll need to enroll, and provide ongoing support once you’re up and running.