Amazon’s campaign manager interface gives you all the information you need to see how your campaigns are performing and where your budget is being spent. Each performance metric can help give you a fully-rounded view of your campaign and whether it is performing as planned.
However, if you’re new to running a campaign, things can seem a little overwhelming. So to help, we’re going to give you a run-down of all the Amazon performance metrics, what they mean and what to look out for.
Clicks
The number of clicks reported in the campaign manager interface is how many clicks an ad in that campaign or ad group has received.
Impressions
Whenever your ad is displayed and is visible on the page for a user, this counts as an impression.
Budget
Your budget is the average amount you are willing to spend each day on your campaign. This amount can be changed at any time, but it is important to calculate how this will impact your monthly spend.
CPC
CPC (cost-per-click) is the average amount each click on your ad cost. This amount will differ depending on the volume of the keyword. The CPC amount is calculated by dividing total spend by the number of clicks.
CTR
CTR (click-through-rate) is the percentage of shoppers who clicked on your ad after seeing it. This percentage is calculated by the number of clicks divided by impressions. A good CTR is 0.5% or higher, but a well-optimised campaign can reach a CTR as high as 3%.
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