5 – 6 minute read
With countless tools, dashboards, and data points at your disposal, it’s no wonder selling on Amazon can leave many brands feeling confused and overwhelmed. However, not all Amazon tools are essential for success. The key is knowing which ones provide real value and can directly impact your growth. So, we’ve put together a simple guide that outlines seven Amazon tools that can actually help you sell more, improve visibility, and maximise return on investment (RoI).
Whether you’re new to Amazon or looking to scale your brand, understanding these tools is the key to real success.
1. Seller Central
Amazon Seller Central is the control centre for your business on Amazon. It allows you to manage listings, inventory, orders, and customer interactions. Regularly checking Seller Central ensures operations run smoothly and helps prevent issues that could lead to account suspension or lost sales. Here are the key features that add real value…
- Performance Dashboard: Tracks seller metrics like order defect rate, late shipments, and customer feedback, ensuring your account stays in good standing
- Inventory Management: Helps maintain stock levels and avoid stockouts, which can negatively impact rankings
- Customer Communication Tools: Allows you to respond to customer inquiries and manage returns efficiently
2. Amazon Brand Registry
If you have a registered trademark, signing up for Amazon Brand Registry as part of your Amazon account setup is a game-changer. It gives you access to exclusive tools designed to protect your brand and enhance your product listings. Amazon Brand Registry reduces the risk of counterfeit listings by giving you control over your brand presence, and unlocks valuable marketing features. Here are the features that matter…
- A+ Content: Enables enhanced product descriptions with images, comparison charts, and brand storytelling to boost conversions
- Brand Analytics: Provides valuable insights into search terms, customer demographics, and purchasing behaviour
- Amazon Stores: Allows you to create a branded storefront on Amazon, improving credibility and brand recognition
3. A+ Content
A+ Content, formerly Enhanced Brand Content, allows brands to upgrade product descriptions with visually engaging content, including high-quality images, graphics, and comparison tables. This helps customers gain a clearer understanding of product benefits and features before they purchase, which is why listings with A+ Content see higher conversion rates. Here are some of the key features…
- Visually rich descriptions: Showcases product features in an engaging way
- Comparison charts: Helps customers choose the right product variant, reducing confusion
- Storytelling elements: Strengthens brand identity and builds trust
4. Amazon Brand Analytics
For brands enrolled in Brand Registry, Amazon Brand Analytics is an invaluable data tool that provides deep insights into shopping behaviour. These insights help you refine SEO strategies, improve advertising campaigns, and create more targeted marketing efforts to increase sales. Key features include…
- Search Term Reports: Shows what customers are searching for and how often your products appear in search results
- Market Basket Analysis: Reveals which products are commonly purchased together, helping you create better bundles and promotions
- Repeat Purchase Behaviour: Helps understand customer loyalty and develop retargeting strategies
5. Amazon Advertising
Amazon Advertising is one of the most effective ways to drive traffic and sales. With multiple ad types available, you can promote your products directly within search results and competitor listings. A well-structured advertising strategy can increase product visibility, reduce reliance on organic ranking, and maximise return on ad spend (RoAS). Key benefits include…
- Sponsored Products: Appear in search results and on product pages, increasing visibility for key products
- Sponsored Brands: Showcase multiple products in a branded banner ad
- Sponsored Display: Retarget shoppers who have viewed your products but didn’t purchase
6. Fulfilment by Amazon (FBA)
Amazon’s Fulfilment by Amazon (FBA) service allows brands to store their products in Amazon’s warehouses, with Amazon taking care of packing, shipping, and customer service. It can boost sales potential, improve logistics efficiency, and enhance the overall customer experience, as well as freeing you up to focus on your business. Here are the key features…
- Prime Eligibility: FBA products qualify for Amazon Prime, increasing purchase likelihood
- Customer Service & Returns: Amazon manages customer queries and returns, reducing the workload for brands
- Faster Delivery: Ensures quick shipping, improving customer satisfaction
7. Vine Programme
Amazon’s Vine Programme allows brands to send free products to trusted reviewers in exchange for honest feedback. This is particularly helpful for new products that need early reviews to build credibility. Early positive reviews increase product visibility and trust, leading to higher sales. Key features include…
- Accelerates Review Collection: New products can gain reviews quickly, increasing trust
- Improves Conversion Rates: Products with positive reviews tend to perform better in search rankings
- Helps Validate New Product Launches: Reviews provide insights into customer feedback and areas for improvement
So, with so many tools available, which ones should you focus on? In our experience, the following tools can directly impact growth by delivering the biggest results. By focusing on these, you can cut through the noise, optimise your brand’s presence, and increase sales…
- Seller Central: Keep your operations running smoothly
- Brand Registry and A+ Content: Improve product listings and branding
- Amazon Advertising: Drive traffic and sales
- Brand Analytics: Gain insights to refine your marketing strategy
- FBA: Streamline fulfilment and improve customer satisfaction
Understanding how to use the tools strategically can make a real difference, helping you grow faster and stay ahead of the competition. If you’d like expert guidance, Melody offer Amazon account management services to help you get the most from your advertising efforts.
