Expanding your small business on Amazon offers huge potential. However, the platform’s complexity can leave many brands feeling overwhelmed. There are so many things to consider – inventory management, advertising, customer service, the list is endless and can quickly drain resources if you only have a small internal team.
The good news? You don’t need a vast workforce to succeed. By embracing smart strategies and tapping into external expertise, small and medium-sized enterprises (SMEs) can scale efficiently, reduce costs, and maximise profitability. Here’s how to approach Amazon growth the smart way.
Leverage Amazon Account Management and consulting services
Amazon Account Management and consulting services are designed to help small businesses navigate the platform’s challenges without the need to build a large in-house team. These services provide hands-on support with day-to-day operations, strategic planning, and performance analysis.
With an experienced consultant on board, SMEs can focus on their core business while benefiting from tailored guidance on best practices and growth opportunities. This partnership approach means you can respond quickly to changes in the marketplace, from new policy updates to shifting consumer trends, without the need to train and maintain a specialist team internally.
Outsource inventory planning and forecasting
Inventory management is one of the trickiest aspects of selling on Amazon. Holding too much stock ties up capital and risks storage fees, while too little can mean lost sales and lower search visibility.
An outsourced inventory planning service can analyse sales data, forecast demand, and ensure that stock levels align with your sales goals. This means you’ll avoid costly overstocking and understocking issues, while freeing up internal resources to focus on growing your business.
Optimise listings for higher conversions
Even the best products can struggle to sell if their listings aren’t properly optimised. Effective listings combine SEO-rich titles and bullet points, high-quality images, and compelling product descriptions to attract and convert shoppers.
Small businesses often lack the time and expertise to manage this process effectively in-house. By outsourcing listing optimisation to experts, you ensure that every product page is designed to perform well in search rankings and engage customers. This can make a huge difference to your conversion rates, and your bottom line.
Manage advertising campaigns efficiently
With Sponsored Products, Sponsored Brands, and the advanced capabilities of Amazon DSP to consider, managing Amazon’s advertising ecosystem is complex. Running effective campaigns requires a solid understanding of keyword bidding, audience targeting, and performance analysis. You need to know what you’re doing otherwise it can be a drain on time and resources. By working with an external partner, you can tap into advanced strategies that balance cost and return on ad spend (RoAS), ensuring that every pound spent is working as hard as possible.
Keep overheads low while growing fast
Building an in-house team with expertise in every aspect of Amazon selling, from logistics to marketing, is both expensive and time-consuming. Outsourcing these functions allows you to access top-tier expertise without the burden of recruitment, training, and management.
This approach means you can remain agile, responding to market changes and scaling up or down as needed, without the risk of fixed overheads eating into your profits.
For small businesses, scaling on Amazon doesn’t have to mean stretching resources thin or hiring a large team. By strategically outsourcing key functions like account management, inventory planning, listing optimisation, and advertising, SMEs can build a profitable Amazon business that grows sustainably.
