There are lots of agencies on the market who claim to offer Amazon account management services, so how do you know which one to trust? It’s your livelihood at stake, so handing over control of your campaigns to a third party is a big step.
We understand how important it is to be able to trust the partner you’re working with, which is why we’re happy to give you a guide on how to vet an Amazon account management agency to make sure they’re the real deal.
Amazon Solution Provider Network
The Amazon Solution Provider Network is a specialist network of Amazon service providers who have been trained and certified by Amazon themselves.
Agencies who are part of this network have direct contacts within Amazon, which means that if something goes wrong in your account, they can contact Amazon and get it fixed quickly. Only a few agencies have this credential. In fact, we’re the UK’s only independent shopper agency to be part of the network.
Having an ‘Amazon approved’ agency as a partner gives you extra confidence and reassurance, so ensure you look for this accreditation when vetting agencies.
Case studies
Case studies are another great way to differentiate one Amazon account management agency from another. Legitimate, successful agencies should have an established portfolio of case studies detailing not just who they have worked with, but the results they have achieved. If they don’t, you need to ask yourself why?
We have worked with many exciting brands over the years, from household names to ambitious newcomers. Here are just a few of the case studies we have to share:
Dedicated account management
Having a point of contact within an Amazon marketing agency can make a big difference to your experience and performance of your campaigns. Working with someone who knows your campaigns inside and out improves efficiency and effectiveness and productivity.
Yet you’d be surprised by just how many agencies don’t provide this service, instead pushing you between different points of contact, with conversations often being forgotten and messages not passed on.
We’re different. Our Amazon account management services include a dedicated account manager who will always be at hand to answer your questions and give you an update on your campaign’s performance. Make sure you vet agencies to ensure you enjoy this level of personal service.
In-house knowledge
Amazon account management is so much more than simply knowing how to navigate the Amazon platform. An effective Amazon agency needs to be able to demonstrate expertise across several different skillsets to deliver success:
- Copywriting
- Design
- Media buying skills
- UX
- Strategy
- Data analysis
- Reporting
When these skillsets come together, you can be sure that your product listings will be presented in the most compelling, visually enticing way, so that the right customers are inspired to buy. An agency should be able to offer this as one Amazon account management package. If they can’t provide all these skillsets, they won’t be able to deliver the strongest results.
Our expert team of specialists are proud of the results Melody has achieved for our clients. To find out how we can help your business, call us now on (0)203 923 4750.
