Achieving top rankings organically on Amazon doesn’t happen overnight. It’s a marathon, not a sprint. So, as your SEO performance settles in and brand awareness begins to build, you should look at using Amazon advertising services to help boost sales and support your long-term strategy.
Like Google’s advertising model, Amazon also offers a variety of fee-based advertising options that help sellers and vendors boost the visibility of their products. One of the reasons it’s so attractive to brands is that you only pay for the clicks your ad receives – not the impressions. It basically means you’re only paying for clicks from shoppers who are genuinely interested in your product – even when it’s showcased on the Amazon homepage. But there are many more benefits. Here are a few of the reasons why you should invest in Amazon advertising:
Top Ranking Positions
It takes time to achieve top rankings for your target keywords organically. Amazon advertising enables you to pay for top spots, giving you the edge over competitors. For a specific bid (depending on the search volume of the keyword) your product can sit in top position every time a user searches for that keyword, so your brand and product is perfectly placed to attract attention – and sales.
Target Intent
Most shoppers browsing Amazon already know what they want to buy. By combining user behaviour and keyword search data, Amazon can target shoppers with highly relevant Amazon ads, creating a Win Win for shopper and brand alike. It saves the customer time by serving them with ads that they’re genuinely interested in. And it increases the likelihood of a sale for you by putting your products in the hands of the people most likely to buy them.
Reporting
Amazon’s in-depth reporting features make it easy to monitor the success of your campaign. Sellers can easily see how much they have spent and how many clicks, sales, and product views they have achieved. Amazon will also recommend new keywords to add to your campaign as well as highlighting the ones that aren’t performing as well, so can be removed.
Flexible
There are no sign-up fees, activation costs or subscriptions to keep on top of with Amazon advertising. Once you are registered on Amazon and ready to sell, you can start your PPC campaign at any time – and finish it any time too.
If you’d like to find out more about the benefits of Amazon advertising, or would like expert advice on how to set up a campaign, contact our Amazon agency
