Whether you’re already running an Amazon PPC campaign, just getting off the ground or waiting to be set up, outsourcing your campaign to an Amazon PPC agency could help boost its success. To get the most out of your advertising campaigns, you need to have the knowledge and the free time available to regularly monitor and alter them to ensure you stay one step ahead of your competitors.
Time
If you’re short on time and can’t give your Amazon PPC campaign your undivided attention, you’re putting its success at risk. Trying to juggle too many parts of your business can mean that nothing gets the attention it needs. By outsourcing to an Amazon PPC agency, you can focus on other areas of your while business specialist teams successfully run your campaigns.
Experience
Specialist Amazon agencies really know what they’re doing, and it’s this in-depth knowledge and platform expertise that should encourage you to outsource your Amazon PPC campaigns. Simply put, they know what works and what doesn’t, using the tricks of the trade to keep your competitors at bay. But you still have a critical role to play. A good Amazon agency should team your business knowledge with their expertise to create a well-structured strategy that will help you exceed your business goals.
Results-Driven
At the end of the day, it’s the results that matter. An experienced Amazon agency can create results-driven strategies based on what they know works and what the metrics of your campaign reflect. Your account manager will regularly monitor your campaigns, optimising your Amazon sponsored ads and making changes as and where necessary to keep them performing at their best. A clear strategy based on your industry and how your individual ads perform is far more effective than an unmanaged campaign.
Legal
From time-to-time, Amazon change their policies. Sometimes they will announce the changes in advance, giving you time to make any adjustments to your campaigns to ensure they comply. But some changes can go under the radar which can lead to your account being suspended. By outsourcing to an Amazon agency, you don’t need to worry about knowing the ins and outs of Amazon’s policies. The agency will automatically ensure you are complying with any changes.
Melody Agency provide full-service Amazon PPC with continuous optimisation, proactive management and tailored strategies that meet your business requirements. Contact our team for a free performance audit or advice on setting up a new Amazon advertising campaign!
