• Top 5

    category status within 2 months of launch

  • WoW

    revenue increase

  • 5.41x

    total RoAS in2022

  • 300%+

    increase in YoY impressions*

Launching a new brand is no small feat, especially when you’re launching on Amazon. We needed to help Blood Monkey gin stand out, so took advantage of the brand’s bold, provocative tone of voice to give it the cut through it needed.

We selected imagery that showcased the product’s USP and versatility, mixing product and packaging shots with brand, heritage and use-case photography. Images were enhanced with graphics and callouts that helped distinguish Blood Monkey from its rivals. Keywords were carefully woven throughout the copy to boost organic search and make it easier for shoppers to discover Blood Monkey for themselves.

Our creative teams used their Amazon expertise to select design modules that would bring the brand to life on a beautifully curated A+ page. We then set up an Amazon PPC advertising campaign to drive traffic and conversions, and grabbed attention on Instagram with a social campaign that made the most of the gin’s cheeky brand identity to funnel sales straight to our new Amazon page.

The results we achieved reinforce just how important it is to create strong, engaging A+ content, something backed by Amazon’s finding that A+ Content results in an average of a 5.6% sales lift. Once we’d perfected the content, we used a combination of Amazon strategy, audience insight and smart media to drive conversions from day one.

opening quote mark Melody Agency have been instrumental in our brands’ success since launch in 2020. From listing and shipping on Amazon, through to page design and development and media management, I cannot rate or recommend them highly enough.closing quote mark

Jason Kidd

Founder, Blood Monkey

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