-
80%
above category average RoAS
-
200%
sales YoY* increase
-
24%
RoAS increase YoY*
Converting purchase intent for a tech blue-chip
Beta testing for a tech client on Currys.com in Q4 2022 yielded an impressive RoAS of 11.10, far in excess of the category benchmark. As a result, we were tasked to expand our client’s Retail Media campaigns to additional UK and EU retailers.
With competitor activity increasing month on month across the retailer .com landscape, our client needed a strategy that would help generate incrementality whilst at the same time, defend their position within the category. So, we delivered a Retail Media strategy tailored to each retailer, supported by an increase in investment and collaborative campaign strategy.
The Outcome
Ad sales on Retail Media grew by over 80% quarter on quarter. Now, in 2024, RoAS is 80% above the category benchmark with an increase in sales of over 200% compared to the previous year.
Melody Agency have been instrumental in our brands’ success since launch in 2020. From listing and shipping on Amazon, through to page design and development and media management, I cannot rate or recommend them highly enough.
