-
15M
impressions in the first four months
-
24%
of new-to-brand sales across sponsored brand/display ads
-
2X WoW
sales over Prime Day
-
YOY
sales growth every month across all products
We gave Burns the lead in an overcrowded category
Burns Pet Nutrition had a strong presence on Amazon with many of its products listed. But, with little Amazon experience, they weren’t making the most of the opportunities available. We worked collaboratively with the brand and their existing distributor to build a strategic PPC advertising plan that would drive conversion and combat competitor threats.
Starting in June 2022, we returned an average RoAS of 14 over the first five months of advertising, hitting 19 in August. And the brand’s best seller rocketed into the top 20 best sellers within Amazon’s dog food category.
Outcome
Monitoring performance, it’s clear that our Amazon PPC advertising has aided basket building, introducing customers to other product lines other than the brand’s top sellers, increasing Amazon sales and driving brand loyalty and CLV.
Melody Agency have been instrumental in our brands’ success since launch in 2020. From listing and shipping on Amazon, through to page design and development and media management, I cannot rate or recommend them highly enough.
