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We put Epson projectors in the spotlight

With multiple products all competing in the same space, we brought clarity to Epson’s range of projectors.

We turned standard A+ content into enhanced Premium pages, using video and optimised images to really showcase each product and bring its benefits and features to life. This made it easier for specific end-user groups to narrow down their choice and find the perfect projector.

To add further clarity, we used audience insight to help us craft benefit-led copy. We changed messaging hierarchy to focus on the features that would appeal most to audiences, and introduced comparison charts to make it easier to navigate the vast product range.

opening quote mark Melody Agency have been instrumental in our brands’ success since launch in 2020. From listing and shipping on Amazon, through to page design and development and media management, I cannot rate or recommend them highly enough.closing quote mark

Jason Kidd

Founder, Blood Monkey

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