-
37%
above category average RoAS
-
125%
sales increase MoM
During the highly competitive Q4/2023 period, our client, a global tech giant, wanted Retail Media campaigns to support the UK launch of a new product that would extend their range within the category.
We developed a launch strategy that focused bidding and budget on the new product, whilst still driving visibility of the existing product range during the all-important Black Friday month.
Outcome
After just three months, our client’s ads achieved a 125% increase in sales MoM, and RoAS 37% above the category benchmarks.
Melody Agency have been instrumental in our brands’ success since launch in 2020. From listing and shipping on Amazon, through to page design and development and media management, I cannot rate or recommend them highly enough.
