• 1M

    impressions generated in one month

  • 523%

    increase in sales of a best-selling product

  • 25%

    organic sales uplift in week one

  • 54%

    RoAS increase in 6 months

We overhauled Milton’s Amazon strategy to achieve incredible results

A respected household name, Milton should have been a category leader on Amazon. But they were losing ground and sales to rival FMCG brands in a fiercely competitive marketplace.

We overhauled their A+ content, enhancing copy with keywords to boost organic search, highlight product USPs and showcase the brand’s unrivalled reputation and heritage. We refreshed imagery to make it more engaging, and introduced iconography to emphasise key product features. Stronger content was then teamed with a more strategic Amazon marketing and PPC media plan using Amazon Sponsored Advertising to drive conversions.

In just six months, we completely transformed Milton’s Amazon performance, seeing 5 products awarded Amazon’s Choice badge, and a further product achieving number one best seller status in its category.

opening quote mark Melody Agency have been instrumental in our brands’ success since launch in 2020. From listing and shipping on Amazon, through to page design and development and media management, I cannot rate or recommend them highly enough.closing quote mark

Jason Kidd

Founder, Blood Monkey

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