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Page 1
on Amazon UK with Sponsored Ads
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3+ RoAS
beating the category average of 1.66 in 2021
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51%
of all sales came through the advertising
We gave NMN Bio’s vitamin supplement Amazon strategy a boost
Imagine being a challenger brand trying to stand out in one of the most fiercely contended categories on the world’s most competitive marketplace. That was the mountain facing NMN Bio. Big brands with even bigger budgets were dominating the health and beauty category. They couldn’t outspend their rivals, so we helped outsmart them with a savvy marketing and Amazon PPC strategy.
We used a ‘test and learn’ strategy to effectively optimise their Amazon account, making their Amazon advertising spend as efficient as possible and maximising RoAS. We adapted our strategy at each phase, perfecting the PPC campaign to deliver solid sales results and month on month growth.
The Outcome
The products appeared in the top 40, which for a challenger brand new to the platform, is relatively unheard of. In fact, both the 250mg and 500mg products are still in the top 40 best-selling Vitamin B3 products on Amazon. This means that their sales traction has been so good, they have been recognised by Amazon’s algorithm as being best-selling products within the entire category.
Melody Agency have been instrumental in our brands’ success since launch in 2020. From listing and shipping on Amazon, through to page design and development and media management, I cannot rate or recommend them highly enough.
