We gave Pepsico the building blocks to make Pepsi MAX the cola of choice across Europe
How, as a global super-brand, do you make your ecommerce strategy and execution consistently ‘best-in-class’ in every EMEA market, pushing digital boundaries and driving innovation? The answer for Pepsi MAX was a multi-channel, insight led playbook, packed with regional and local insights, data driven strategies, best-in-class creative assets, and ‘how-to’ guides.
At the heart of the playbook lay a comprehensive analysis of Pepsi’s brand positioning and channel strategy. This ensured that the brand message resonated across the many different markets, and built a strong, unified identity. We outlined effective methods for driving traffic and optimising digital merchandising, and created best practice product content and lifestyle imagery to highlight how compelling visuals and informative descriptions can influence purchase decisions. And we introduced innovative digital sampling strategies designed to attract and convert consumers who typically drink competitor brands.
Finally, the playbook includes key performance indicators (KPIs) and tools for measuring ecommerce performance, providing Pepsi Max with the insights needed to refine their approach and ensure continued growth in the digital marketplace.
The Outcome
By establishing a unified approach across demand generation, digital shelf content, and performance tracking, the playbook equipped Pepsi Max to become the cola of choice for online shoppers in Europe’s rapidly expanding ecommerce landscape.
Melody Agency have been instrumental in our brands’ success since launch in 2020. From listing and shipping on Amazon, through to page design and development and media management, I cannot rate or recommend them highly enough.
