-
6.75%
ACoS on Black Friday
-
55%
of revenue generated came from our campaigns
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4hrs
to sell out all stock of the Granny Smith ASIN
-
No 1
spot for the Granny Smith ASIN on Black Friday
From challenger to No1 on Amazon, we helped Sxollie sparkle
A challenger cider brand new to Amazon, SXOLLIE had big ambitions to become the market leader in an already crowded and established category. We created their Amazon account from scratch, helping with everything from brand registration and licensing to set up to get them off to a strong start.
Their bold identity helped us create stand out content from product listing copy and designs to Premium Pages, blending product, lifestyle, brand, and perfect serve imagery with engaging video content. All backed by Amazon SEO keyword-centric copy, crafted to work with Amazon’s algorithms to boost organic sales.
To drive maximum awareness around launch and take full advantage of the upcoming Black Friday/Cyber Monday event, we recommended a media strategy that promoted an offer across social content and an email marketing campaign. It helped the brand reach a significantly wider audience but drove traffic back to Amazon to convert sales.
The Outcome
The perfect combination of media, strategy and content delivered strong results from day one. Many ‘new to brand’ orders were generated over the Cyber Weekend, meaning customers who hadn’t previously purchased SXOLLIE on Amazon made a purchase over this peak period. The outstanding results continued beyond Black Friday, with 61% of all sales in the following year coming from our campaigns. And our media campaign promoting a new gift set drove 40% of total gift set sales.
Melody Agency have been instrumental in our brands’ success since launch in 2020. From listing and shipping on Amazon, through to page design and development and media management, I cannot rate or recommend them highly enough.
