-
66%
of consumers engage with short-form video
Forbes -
143 min
spent on average per day on social media
Statista -
34%
of consumers appreciate more genuine, authentic content
Nerdwallet -
74%
of consumers use social media to guide their purchasing decisions
Nerdwallet
Create content that converts
Drive engagement with a combination of creativity and insight
To drive traffic and conversions, we use a suite of advanced planning tools to better understand your audience – which social platforms they use, for what, and when. We then use the data to develop assets that say the right thing, in the right way at the right time.
To boost awareness, and inspire ‘likes’ and ‘shares,’ our team of creative specialists develop engaging content including imagery, short-, and long-form video, animations, live streams, influencer collaborations, and stories.
And to ensure your campaigns have the desired cut through, we stay up to date with the latest trends and use research tools to predict ‘what’s next,’ so assets always feel of the moment.
Why choose Melody as your social media content agency
Strategic global content planning
To drive success on a global scale, we develop data-driven, globally coordinated content calendars that reflect your brand’s identity, and cater to regional nuances to ensure different markets achieve their goals.
Cutting-edge content creation
Our team of experts stays ahead of global social media trends, crafting high-impact text, image, and video-based posts. Careful consideration is given to ensure the content is culturally relevant so it resonates with diverse audiences and meets the needs of local markets, while maintaining brand consistency.
Customised scheduling and posting
Every global brand’s audience has different behaviours across regions. So, we build tailored posting schedules to ensure your content reaches the right audience at the optimal times, across time zones and platforms.
Advanced analytics and reporting
We go beyond basic metrics, aligning performance data with your global business objectives. Our in-depth analytics provide real-time insights, enabling us to adjust strategies dynamically for continued optimisation and growth across all markets.
Global hashtag strategy
Hashtags can vary by region, and we conduct thorough research to ensure we are using the right ones for each audience. Our targeted hashtag strategies improve global discoverability, increasing your brand’s reach across all key markets.
Integrated with global ad strategies
We ensure your organic social media content seamlessly integrates with your paid advertising campaigns, optimising reach and ROI across every platform. Our coordinated global approach ensures consistent messaging and maximum brand impact in every region.
Melody took time to really understand our target audiences, their passion points and where they spent time online. They then built a comprehensive social strategy that engaged them through a combination of Hero, Hub and Hygiene content, increasing engagements by 137% and engagement rate by 67% across 9 EMEA markets
