In the bustling world of Amazon, badges aren’t just for scouts – they’re for products, and these virtual accolades can be seen to have a significant impact on the sales and overall success of your business upon the online platform. Amazon badges work to boost the trust and visibility of those to who they are awarded, so are highly sought after by brands looking to maintain their competitive edge and get their products in front of an audience. However, with so many different badges available to sellers, it can sometimes be hard to distinguish one from another.
In the article below, we will explore the different types of Amazon badges and what they mean for your brand.
Amazon’s Choice Badge
The Amazon’s Choice badge is like a seal of approval from the retail giant itself and is awarded to products that meet certain criteria, such as being highly-rated, competitively priced, or available for Prime delivery. Earning this badge can skyrocket your product’s visibility and sales.
Best Seller Badge
The Best Seller badge is a coveted honour that signifies your product’s popularity in a specific category. It’s based on sales data and updated hourly. Reaching Best Seller status is a testament to your product’s appeal and can work to attract even more buyers toward your products.
New Release Badge
This badge identifies products that have recently been released, helping shoppers to spot the latest and greatest items available on Amazon. This can be particularly beneficial for brands launching new products or innovations.
Amazon’s Top Brand Badge
To earn Amazon’s Top Brand badge, your products need to be seen to consistently meet high standards of quality, customer service, and brand presence. This badge can elevate your brand’s credibility, setting your business apart from the competition.
Sponsored Product Badge
The Sponsored Product badge isn’t awarded by Amazon; it’s a result of your advertising efforts. When you run sponsored ads, your product may display this badge, indicating that it’s a paid advertisement. This can help your product get noticed by more potential customers.
Amazon’s Exclusive Badge
This badge is reserved for products that are exclusive to Amazon or its affiliated brands. It can help to draw attention toward your unique offerings and create a sense of exclusivity.
Best Value Badge
The Best Value badge is given to products that offer exceptional value for money. It’s a signal to price-conscious shoppers that your product provides a great deal.
Amazon Prime Badge
A highly sought-after feature by Amazon sellers, the Amazon Prime badge is a sign to potential customers that your product will be shipped and delivered faster than competitor products without it. Having the Amazon Prime badge is (almost) a guarantee that your product will win the Buy Box too – further enhancing the visibility of your product listing.
Customers also have an unconscious bias over products that feature the Prime badge, seeing them as much more trustworthy than those without the badge.
So, obtaining the badge should be an important part of any seller’s strategy as it can lead to increased sales and overall customer spend.
How do you get the Amazon Prime badge?
Brands who sign up to Amazon as a vender, not a seller, automatically receive the Amazon Prime badge on all their product listings, as vendors sell straight to Amazon who then take care of all the warehouse and distribution services.
However, sellers can also be given the Amazon prime badge if they select one of two shopping options: fulfilment by Amazon or seller-fulfilled Prime. So, let’s explore each option in a little more detail.
Fulfilment by Amazon (FBA)
FBA is the most common method of achieving the Prime badge. Sellers simply send their products to an Amazon fulfilment centre where they are stored ready to be shipped directly to customers. Because you’re using Amazon’s own distribution services, they can guarantee your products comply with their Prime guidelines, streamlining the application of the Prime badge to your ASINs.
Seller-Fulfilled Prime (SFP)
With the SFP programme, vendors need to have an impressive track record of great customer service. Amazon expect 99% of products to have been sent out to sellers on time with cancellation rates of less than 1%. Convincing Amazon that you can fulfil orders efficiently and quickly may take a little time, so being awarded the Prime badge is unlikely to be instantaneous. And if you slip up, you risk the Prime badge being withdrawn for your ASINs – meaning you’ll have to earn it all over again.
In conclusion, Amazon badges can make a world of difference in your sales journey, enhancing your product’s visibility, building trust with customers, and setting your brand apart from the competition.
If your business is setting off on a journey towards earning these badges, but you find yourself unsure of where to start, Melody, an Amazon marketing agency is here to help you navigate the world of Amazon and unlock your brand’s full potential.
