CitrusAd streamlines media sales and ad-serving for more than half of the top 20 retailers in the world. That’s more than 2 trillion dollars in annual online sales.
It’s a dynamic advertising platform that specialises in media, enabling brands to drive targeted advertisements within e-commerce environments. The platform offers a suite of solutions for brands and retailers to create and manage native ads that appear directly on retailer websites, enhancing visibility and driving conversions through personalised recommendations and promotions.
The CitrusAd platform integrates seamlessly with retailer websites, providing businesses with the ability to display ads in a way that feels natural to the shopping experience. By using shopper date and insights, CitrusAd helps brands target the right audience with relevant offers, increasing the likelihood of sales and improving customer engagement.
CitrusAd also offers advanced analytics and reporting tools, allowing brands and retailers to measure ad performance, optimize their campaigns, and track key metrics. This data driven approach ensures that advertising budgets are used effectively and achieved optimal results.
Melody is a verified partner with CritrusAd. We work with a number of blue chip clients implementing successful Retail Media campaigns using the platform. We harness data and insights from our partner to improve and refine campaigns, and ultimately drive a higher RoAS. Find out how we can help you use the platform to drive Retail Media success on the platform and build stronger customer relationships.
