Criteo’s retargeting engine tracks user activity across various devices and websites allowing businesses to reconnect with potential customers who previously showed interest in their products. Their platform works seamlessly with major e-commerce platforms, including, Shopify, Magento and BigCommerce, as well as other digital marketing tools, making it a versatile solution for businesses of all sizes.
In addition, to personalised retargeting, Criteo provides robust analytics to help businesses measure ad performance, optimise campaigns, and understand customer behaviour. Their data driven insights help brands refine their marketing strategies to boost sales and improve customer engagement. With a focus on delivering targeted advertising solutions, Criteo helps businesses scale their online sales and reach customers more effectively.
Melody is a verified partner with Criteo. We use the platform to implement successful Retail Media campaigns for a number of blue chip clients, harnessing data and insights to improve and refine campaigns, and ultimately drive a higher RoAS. Find out how we can help you drive Retail Media success on the platform.
