TikTok for Business is an innovative marketing and advertising platform that helps brands create engaging, short form video content to reach and connect with a global audience. It provides tools for businesses to run targeted advertising campaigns, leveraging TikTok’s powerful algorithm and user insights to drive brand awareness, engagement, and conversations. Advertisers can use self-serve solutions like TikTok Ad’s manager to create and manage campaigns, utilizing formats such as In-feed Ads, brand effects, and top view to capture users’ attention in highly interactive environment.
The platform offers advanced targeting options and analytics, helping businesses optimize their marketing strategies and achieve measurable results. TikTok for business empowers brands to embrace creativity and authenticity, making it an ideal choice for those looking to build strong connections with a younger, content-savvy audience.
TikTok shop is an integrated e-commerce solution that allows businesses to sell products directly within the TikTok app. It provides seamless shopping experiences by enabling brands and creators to showcase products in shoppable videos and live streams, turning engagement content into direct sales opportunities. TikTok shop connects businesses with TikTok’s active user base, offering tools like in-app checkout, product tagging, and influencer collaborations to boost sales and brand exposure.
We’re a long-term partner of TikTok, both for their advertising solutions and for TikTok Shop, and were one of the first partner agencies to TikTok Shop in the UK helping to launch several successful channels. Find out how we can help you brands leverage the power of social commerce through both TikTok advertising and TikTok Shop to drive sales and grow your e-commerce presence.
