Retail Media lets brands advertise directly on retailer sites to target high-intent shoppers already browsing for products, boosting sales and brand awareness.
-
+$100b
in spending projected for Retail media advertising by 2025
eMarketer -
90%
of shoppers more likely to buy an advertised product on a retailer’s website or app.
Criteo -
79%
of advertisers consider retail media as their most effective sales channel.
Criteo -
81%
average increase in quarter-on-quarter sales for our global tech client
Comprehensive retail media strategies that drive RoAS
Reach ready-to-buy audiences wherever they’re shopping
To increase your visibility, boost brand awareness and drive conversions, we can help you advertise on major online retailers including Amazon, Tesco, Currys, John Lewis, Argos, MediaMarkt, bol.com, Fnac, and Carrefour.
Using retailer first-party data, we can help you reach a massive audience – 93% of online shoppers in the UK and EU, covering retailers generating 40% of revenue for the top 15 European ecommerce players.
Unlike the media owners, we can act independently – focusing on what’s best for you to improve campaign performance. And because we’re a single point of contact across multiple retailers and regions, we can centralise buying and management, reducing resource and budget demands, and improving efficiency.
Our team of retail media advertising experts will work with you to develop a comprehensive, targeted strategy tailored to each retailer’s unique audience and ad formats. We can manage and optimise campaigns across retailer media including search, display and retargeting. And our advanced analytics tools deliver reports with greater depth and transparency than from retailers/platforms, so you have a clearer picture of key metrics and how we’ve improved your campaigns’ performance.
Our approach to retail media marketing
Category beating RoAS
We blend cutting-edge strategies with unparalleled campaign optimisation to consistently outperform industry standards, achieving a remarkable 80% higher return on ad spend (RoAS) in 2024. This translates into significant cost savings and increased revenue for our clients, giving them a competitive advantage that positions them for long-term success.
Expert media strategy
To maximise your RoI, we create personalised solutions and expert retail media marketing strategies that are tailored to your unique business goals. Our deep understanding of consumer behaviour and retail landscapes together with advanced technology and data-driven insights, help us create campaigns that drive traffic to your product pages and increase sales.
Continuous optimisation
Our continuous optimisation process harnesses powerful data insights to monitor retail media advertising campaign performance in real-time. Our team tracks your campaigns against category benchmarks and the competitor landscape, making adjustments based on individual performance metrics. By analysing these key metrics and identifying trends, we tailor your strategy to continuously align with your evolving goals.
Independent decision making
Data-driven decision-making is at the core of our retail media strategy. Our team leverages advanced analytics to identify opportunities and challenges, allowing us to make informed decisions that drive optimal results. We operate with complete autonomy, making independent decisions to ensure that your campaigns are tailored to your unique goals and utilise the latest industry best practices.
Dedicated media management
Our proactive support team is committed to your success. Your account manager will work closely with you to understand your unique business goals and develop a tailored retail media strategy. They’ll be available to assist you, offering expert advice and guidance to ensure your KPI targets are achieved.
Detailed and transparent reporting
Our comprehensive reporting provides detailed insights into the performance of your retail media campaigns. This is to ensure you have a clear understanding of your campaign performance, and to empower you to make informed decisions and track progress towards your goals.
