What is Sponsored Advertising?
You can purchase different ad types through Amazon to market your products/brand to prospective buyers on and off the platform, and ‘Sponsored Advertising’ is the umbrella term that covers them all.
Amazon’s Sponsored Ads service targets ‘shopping queries or products’ that can occupy premium spots on Amazon, e.g. page 1 of search results. Sponsored Advertising helps you showcase your brand and products to potential customers who may otherwise not have discovered you.
It’s a PPC (pay-per-click) model, so you only pay for clicks on the ad through to your product page. So, to ensure you get the best results, it’s vital that your sponsored campaigns are set up correctly. And that’s where an Amazon ecommerce agency like Melody with specialist knowledge of Amazon PPC management can really add value. But before we look at how we can help, let’s first look at the benefits of Sponsored Advertising.
1: Increased visibility
Sponsored Advertising can dramatically increase the visibility of your products/brand. Because you’re paying for advertising on Amazon, your product listings appear at the top of the search results and product detail pages. Achieving a top position means more people will see your product, driving impressions and clicks, and increasing the likelihood of a sale. It can help give you an advantage over competitors and promote new products that shoppers may not yet be aware of.
Increased visibility gives you another advantage too. The more people find and click on your ad, the more data you can access about your demographic – including the keywords they use to search for your products. You can then use this data to fine-tune your campaign to make it even more effective.
2: Increased sales
Amazon customers have often done all the research they need to find the right product for them. They know what they want and are ready to buy they’re on the platform to find the best possible deal. By positioning yourself at the top of the search results with a competitive price, you’re making it easier for customers to choose your product and make a purchase without searching any further.
3: Control costs
It’s easy to monitor and control your costs when advertising on Amazon. But it’s even easier when you have an Amazon PPC agency to oversee your ad spend and campaign performance. They will closely monitor performance to ensure you don’t exceed the maximum spend daily budget you’ve set, adjusting your campaign accordingly. Due to the simplicity of this advertising model, is it very clear for businesses to see ROI from their ad spend versus other advertising options.
How an agency like Melody can help
An Amazon advertising agency can review your account and perform a media audit to identify any areas of improvement; a decent agency should offer this service free of charge. If you’re only just starting your Amazon journey and are looking to sell on the platform, a good Amazon ecommerce agency will set up an account for you and help you optimise your product listings with expert copywriting and design elements. Part of the set-up process will also include extensive keyword research to identify the best keyword opportunities for your products to put you ahead of your competitors. Amazon PPC agencies will also perform in depth market research and advise you on the recommended budget for your campaigns to achieve a maximum return.
We offer all of this and more. Take a look at our case studies for examples of the results we’ve achieved for similar clients.