Whether you’re new to Amazon or have been selling on the platform for a while, there’s a challenge that faces every brand – competition. The platform has become increasingly popular over the past few years, and as more and more customers shop there, more and more merchants sell there, all fighting to secure premium advertising spots to drive sales.
As brands flooded the marketplace, Amazon tightened restrictions in a bid to ensure that sellers ranking in the top spots are both reputable and reliable. Providing a high level of customer service is critical. As a result, it’s now harder than ever to sell your products on the platform. Without a great product, a bulletproof strategy and pro-active Amazon account management, it simply isn’t possible to sign up and start selling without losing money.
So, unless you have an in-depth understanding of the Amazon platform, we’d recommend outsourcing the management of your account and campaigns to a specialist agency providing Amazon vendor management where an Amazon campaign manager will give you the confidence to take a back seat, knowing your campaigns are in good hands.
Benefits of an Amazon Account Manager
Amazon account management makes life easy for sellers, as you can leave all the technicalities and difficulties to someone who has the expert knowledge to take the nuances of things like SEO and PPC in their stride. That said, the role your Amazon seller account manager plays can be adapted so they’re only involved at a level that you’re comfortable with. But it’s worth remembering that some of the most successful Amazon campaigns are run primarily by an Amazon agency with little input from the customer.
Insight & Strategy
Amazon campaign managers have a level of expertise that means they can achieve things with your campaigns that you wouldn’t be able to alone. They’ll work with you to create a personalised business strategy to ensure you meet your business goals, highlighting potential areas of improvement. Their role is to:
- analyse your fulfilment procedures to ensure you’re abiding by Amazon’s guidelines
- monitor and preserve your account health
- achieve high conversion rates
- ensure your product listings are fully optimised for SEO and PPC success
If you’re just getting started on Amazon, an account manager’s expertise can prove invaluable. They’ll help ensure everything’s set up correctly from the very beginning, avoiding possible delays. They’ll work alongside you to create enticing product listings that will drive maximum clicks and sales. And they’ll help you optimise your listings for SEO and PPC by performing in depth keyword research to target the right keywords for your business goals.
Unlike other agencies who set up your campaigns and then leave everything to you, Amazon account management provides you with ongoing strategic support – everything from providing recommendations to help grow your conversion rates and get more out of your advertising campaigns, and suggestions for engaging A+ content.
Let’s face it, from time-to-time things can go wrong. If you leave problems unresolved on your account, it can cause your product listings and advertising campaigns to be removed from the Amazon search. By working with a strategic account manager on Amazon, they’ll instantly be notified of these issues and will have the knowledge and expertise to quickly get things resolved. They’ll also be on hand to deal with any negative reviews, resolving issues and complaints swiftly.
If you’re considering selling products on Amazon but don’t have the time to dedicate to managing your campaigns properly, contact Melody to discuss our rates and how we can help.