As the UK’s fifth largest retailer, Amazon is the perfect platform to reach shoppers – whether you’re a start-up business in a niche sector or a well-established brand wanting to further your success. It’s easy to see why Amazon is so dominant. Shoppers who use the marketplace are very loyal. It’s their go-to place to find the products they want to buy. This loyalty gets stronger among shoppers who have an Amazon Prime account which offers free next day, and sometimes same-day, delivery.
What Is Amazon Advertising?
Similar to Google Ads, Amazon advertising allows you to bid on relevant keywords or phrases to promote your product listings to a larger target audience. If your product ads meet the criteria and your bid is the highest, your product listing will appear ahead of all the other products returned in a relevant search.
Amazon UK advertising campaigns give your brand greater visibility to shoppers who are actively looking for the type of products you sell. They also gives you an edge over your competitors because even if their products rank well organically in the listings, you can still overtake them with Amazon advertising.
The benefits of advertising on Amazon
Challengers win on Amazon, not just big brands!1
63% of online shoppers start their product search on Amazon2
More than 70% of adults have visited Amazon.co.uk in a week3
£4.45 in every £100 was spent on Amazon last year in 20204
Amazon achieved +42% YoY GMV growth 2019-20205
21% of UK households have an Amazon Echo device3
1 Marketplace Pulse – Marketplaces Year in Review 2020 (https://www.marketplacepulse.com/marketplaces-year-in-review-2020#gmv)
2 Statista – Dec 2020 (https://www.statista.com/statistics/1034209/global-product-search-online-sources/)
3 Kantar TGI – May 2021
4 Amazon retail sales: The Guardian – Feb 2021 (https://www.theguardian.com/technology/2021/feb/03/amazon-reports-uk-sales-rose-by-51-in-2020). UK retail sales value: Statista – July 2021 (https://www.statista.com/statistics/287912/retail-total-annual-sales-value-great-britain/)
5 Marketplace Pulse – Marketplaces Year in Review 2020 (https://www.marketplacepulse.com/marketplaces-year-in-review-2020)
Why choose Melody as your Amazon Ad Agency?
As a specialist Amazon advertising agency, we provide Amazon advertising management and Amazon advertising services to aid uplift in Amazon ROI, visibility and sales – for businesses of all sizes. We achieved 16x RoAS for our clients across Black Friday and Cyber Monday 2020.
We are one of the few independent agencies to be appointed to the Amazon Solution Provider Network. With over 30 years’ experience under our belts, we know how customers shop on Amazon and what they’re looking for. So, we are perfectly placed to help you decipher your Amazon data and turn it into actionable steps that will fully optimise your Amazon product advertising and help you achieve the results you are looking for.