Partnering With An Amazon Marketplace Agency
Melody is a specialist Amazon agency helping brands grow on Amazon. As one of the few independent UK agencies to be a part of Amazon’s Solution Provider Network, we have…
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Selling Products on Amazon
What is Sponsored Advertising? You can purchase different ad types through Amazon to market your products/brand to prospective buyers on and off the platform, and ‘Sponsored Advertising’ is the umbrella…
Amazon Advertising Performance Metrics – What Do They Mean?
Amazon’s campaign manager interface gives you all the information you need to see how your campaigns are performing and where your budget is being spent. Each performance metric can help…
Why You Should Outsource Your Amazon PPC
Whether you’re already running an Amazon PPC campaign, just getting off the ground or waiting to be set up, outsourcing your campaign to an Amazon PPC agency could help boost…
Increasing Sales on Amazon: What You Need to Know
The COVID-19 pandemic saw a huge shift in the shopping habits of customers. With less access to physical retail stores, more and more shoppers turned to online stores – especially…
Amazon Advertising Campaign Metrics to Monitor
You can’t just set up an Amazon advertising campaign and expect it to be successful. To drive sales and make the most of your budget, campaigns need to be consistently…
How An Amazon Advertising Audit Can Improve Your Strategy
Combining enticing imagery and descriptive product listings with competitive pricing, optimisation and proactive management is the key to success for sellers on Amazon. When your campaigns aren’t yielding the results…
Key Elements of Setting Up a Successful Amazon Advertising Campaign
Setting up an advertising campaign on Amazon is easy. It’s creating one that’s successful that’s then hard part. To ensure you meet your business goals, you need to consider lots…
What Services Does a Specialist Amazon Agency Offer?
With over a quarter of the adult population in the UK now signed up to Amazon Prime, it is no surprise that Amazon has become the platform of choice for…
Online Marketplaces: The Biggest Opportunity To Grow as a Petcare Brand
From veterinary consultations to pet food sales, the petcare sector is going digital. And with the UK buying 3.2 million pets during the pandemic, that’s just going to increase. At…
Covid shopper research report findings
Phases 1, 2 & 3. October 2020
Covid 19 changed every aspect of our lives – including how we shop. As lockdown hit the high street, shopping behaviours changed, seeing a significant shift online. But is it a permanent shift? Have behaviours already become habits? Our report looks at shoppers and retailers alike, exploring what the post-Covid landscape could look like.