As an Amazon seller, it’s important to protect your performance by following Amazon’s guidelines. Amazon has a list of banned keywords that you aren’t allowed to use in your Amazon…
If your brand is on Amazon, the secret to selling successfully is to know who your target audience is. The more you know and understand your audience, the more effective…
A successful Amazon advertising campaign can transform the platform into an extremely valuable source of income for any business. As Amazon continues to grow in popularity, more and more shoppers…
With millions of products available to buy on Amazon, getting potential customers to notice yours and see how great it is, isn’t easy. The platform is only going to get…
With more than 310 million active customer accounts on the platform, it’s estimated that an incredible 86% of UK shoppers now use Amazon. It’s quickly become the first point of…
If your Amazon account and campaigns aren’t set up and managed correctly, it’s all too easy for your advertising budget to run away with you. But, handing over control of…
To get the most out of your Amazon PPC campaign budget and achieve a good ACOS, you need a good understanding of keyword bidding. Choosing the right strategy and managing…
Voice technology burst onto the scene in February 2010 with the launch of Siri, an amazing new platform that was quickly acquired by Apple for the iPhone 4S. The ability…
Amazon’s popularity shows no sign of waning as its domination of the retail sector grows ever stronger. For many shoppers, it’s now the go-to place to pick up both essentials…
Melody is a specialist Amazon agency helping brands grow on Amazon. As one of the few independent UK agencies to be a part of Amazon’s Solution Provider Network, we have…