Amazon is one of the biggest online markets today. The business is so well-liked, and some online shoppers so dedicated to it, that they won’t even consider shopping elsewhere.
The strong competition among Amazon sellers is directly related to Amazon’s dominant global market position. As a result, Amazon Advertising is growing, and sellers need to create a comprehensive and flexible Amazon marketing plan that can produce the best ROI.
We are confident that the following advantages will convince you of the value of Amazon marketing for any business, if the previous didn’t already.
Increase visibility
Sponsored Advertising can dramatically increase the visibility of your products/brand. Because you’re paying for advertising on Amazon, your product listings appear at the top of the search results and product detail pages. Achieving a top position means more people will see your product, driving impressions and clicks, and increasing the likelihood of a sale. It can help give you an advantage over competitors and promote new products that shoppers may not yet be aware of.
Increased visibility gives you another advantage too. The more people find and click on your ad, the more data you can access about your demographic – including the keywords they use to search for your products. You can then use this data to fine-tune your campaign to make it even more effective.
Increase sales
Amazon customers have often done all the research they need to find the right product for them. They know what they want and are ready to buy they’re on the platform to find the best possible deal. By positioning yourself at the top of the search results with a competitive price, you’re making it easier for customers to choose your product and make a purchase without searching any further.
Reach customers while they are shopping
When people visit the Amazon platform, they usually have an item in mind that they want to buy. They are aware that the online market probably has a solution, so they’re on a mission to fix an issue that they’ve already identified.
By using this platform, your company is not only reaching viewers, but also connecting with customers who have already decided to purchase something. If you optimise your methods within the platform, Amazon’s algorithms are designed to target customers when they search for specific keywords, which means your business may appear right in front of them.
It’s important to ensure that your efforts are optimised for maximum exposure.
Control costs
It’s easy to monitor and control your costs when advertising on Amazon. But it’s even easier when you have an Amazon PPC agency to oversee your ad spend and campaign performance. They will closely monitor performance to ensure you don’t exceed the maximum spend daily budget you’ve set, adjusting your campaign accordingly. Due to the simplicity of this advertising model, is it very clear for businesses to see ROI from their ad spend versus other advertising options.
Assess and Improve Your Campaigns
Like most aspects of successful marketing, selling on Amazon is not a “set it and forget it” situation. To measure your success and improve campaigns where necessary, you must establish baselines and goals. With an Amazon marketing team by your side, you can leave the measuring, analysing, and refining to them, allowing you to sit back and let the money roll in.
Get a Customised Marketing Plan
Since no two businesses are exactly alike, each company has a unique target market. With a professional Amazon marketing team, you’ll benefit from a personalised plan that takes into consideration your own brand and target audience. They will also support your brand awareness efforts and assist in maximising your budget, giving you the best value for your money and effort.
How an agency like Melody can help
An Amazon advertising agency can review your account and perform a media audit to identify any areas of improvement; a decent agency should offer this service free of charge. If you’re only just starting your Amazon journey and are looking to sell on the platform, a good Amazon agency will set up an account for you and help you optimise your product listings with expert copywriting and design elements. Part of the set-up process will also include extensive keyword research to identify the best keyword opportunities for your products to put you ahead of your competitors. Amazon PPC agencies will also perform in depth market research and advise you on the recommended budget for your campaigns to achieve a maximum return.
We offer all of this and more. Take a look at our case studies for examples of the results we’ve achieved for similar clients.
