A successful Amazon advertising campaign can transform the platform into an extremely valuable source of income for any business. As Amazon continues to grow in popularity, more and more shoppers are using the platform as their go-to for both impulsive and urgent purchases, partly due to the fast delivery options that come with Amazon Prime membership.
With popularity comes opportunity. Amazon has made advertising on their platform more accessible than ever for brands. Campaigns can be set up quickly and easily in just a few simple steps. But without a sound understanding of how the platform works and how customers navigate and shop, it’s still possible to make mistakes.
So, the best way to ensure your campaigns are running smoothly is to work with the experts and hand control over to an Amazon ad agency. Here are just a few of the ways an agency specialising in Amazon advertising can help your campaigns succeed:
Goals
All successful strategies are based on solid business goals. For example, are you looking for a boost in sales, more brand awareness or repeat customers? Your specialist team will help you identify your main goals and create a strategy that is measurable, realistic and attainable for your budget. They will also be able to use their knowledge of the Amazon platform to advise which of the many advertising options available, including sponsored products and brand stores, will be the best fit for you.
Throughout the set-up, launch and running of your campaigns, your agency will be able to monitor your performance and highlight where you are performing well and where the strategy may need adapting based on real statistics.
Legalities
Amazon have strict brand guidelines that you must comply with to continue advertising on the platform. These rules are put in place to ensure that the products and content published by advertisers are regulated. If you do not follow the guidelines and a complaint is filed against you, your account will be suspended, and you will lose income until the issue is fully resolved.
It’s one of the many reasons why partnering with an agency makes such good sense. Your dedicated team of Amazon specialists will ensure your campaigns meet all guidelines and will proactively respond to any questions or complaints about your account, so the matter can be sorted quickly and efficiently. Your account manager will also keep up to date with any changes in guidelines, so you don’t have to.
Ads
Strong keywords are the secret to a successful advertising campaign. Using the keywords and information about your product, your ad agency will craft enticing product listing ads to drive sales. They will be well-versed in creating high-converting ads that consist of:
- Product Title
- Product Description
- Product image
- Keywords
- Price
- Competitor analysis
The language you use within your ads needs to clearly describe your product and its benefits whilst also promoting it. Using their expertise, your team of Amazon specialists will be able to produce effective product listing ads that fit your criteria.
Are your campaigns underperforming? Barely getting off the ground? Our experts can perform a free performance audit on your account, highlighting areas of improvement that you can make right now. Claim your free audit today.
