If you’re thinking of outsourcing your Amazon marketing, it’s important you choose the right Amazon ecommerce agency. Working with an Amazon agency that isn’t the right fit for your business or doesn’t have an in-depth knowledge of Amazon’s guidelines can cost you time, money and most importantly, sales.
So, to help you get it right first time, we’ve put together the following steps to help you choose the agency with the most appropriate skillset.
Services
Amazon PPC. Amazon SEO. Product listing optimisation. There are lots of different Amazon advertising services available to help make sure your products stand out. When shortlisting an Amazon ecommerce agency, it’s important to first look into the services they offer. Some agencies provide a full-service package, but this isn’t the case with all agencies, so make sure you do your research. You need to be certain that the agency you choose can provide all the services you’re looking for.
Portfolio
Any reputable Amazon marketing agency should have a portfolio of case studies that clearly showcase the work they do for their clients and, if allowed, the results the work has achieved. If an agency doesn’t have case studies to share, you need to ask yourself why. Reviews from real-life clients and customers are also a great way to help you decide whether the agency is suitable or not. So, look if there are any client testimonials.
Relationship
Once you have a shortlist of agencies to contact, go with your instinct. You should have a good relationship with your agency and feel you can trust them, so are they pleasant to speak to on phone? Maybe ask for a face-to-face meeting to really get a feel for the people you’ll be working with. Will you be assigned a dedicated contact to manage your account? Do you have access to a specialist team? If you prefer in-person interactions, maybe look for a local agency to make meetings easier.
Budget
Every Amazon ecommerce agency will price their services differently, which makes deciding on a budget to put towards Amazon advertising difficult. Shop around and get prices from all the agencies that interest you. What do they hope to achieve with your budget? The right agency should be able to estimate an ROI on your spend.
Like the sound of what we have to say? Melody Agency are an Amazon agency in London with 3+ years’ experience under our belts. We’re part of Amazon’s Solution Provider Network and their Global Partner Network. Call us to discuss your project, and request a free performance audit of your Amazon account.
This article was written by Matthew Howes, Ecommerce Director at Melody.
Image courtesy of Mark Konig @ Unsplash.com.
