November is ages away right, so there’s plenty of time to plan what you’re going to do for Black Friday? Wrong.
Although Black Friday/Cyber Monday week doesn’t kick off until Monday November 22nd, the cut-off date for submitting your deals to Amazon is actually Friday October 8th. That’s just four weeks away.
If you haven’t started thinking about your advertising campaigns, strategies and deals yet, time is fast running out. And this year more than any other, you don’t want to miss out.
Some 10.3m people in the UK made a purchase on Black Friday 2020. But based on the incredible success of this year’s Amazon Prime Day, which was the most successful digital sales day ever, Black Friday 2021 looks set to be huge.
So, you can see why it’s important you have everything in place to make sure yours is the brand that stands out most in your category.
First, you need to sort and submit your deals. Then your focus must turn to your Amazon marketing strategy. You can run the greatest ever deal but unless you successfully drive people to your pages, it will be lost in all the platform noise, and you won’t capitalise on the huge opportunity available.
That’s why many brands turn to an Amazon specialist agency such as Melody to help with their Black Friday/Amazon promotions, campaign planning and setup ahead of the October 8th deadline. And it’s easy to see why.
Last year, we achieved 16x RoAS on Black Friday/Cyber Monday for our clients. And we can help support your sales targets this Black Friday too. Get in touch today so we can ensure you take full advantage of one of the biggest calendar events on Amazon.
*Source: TGI (GB) 2021 – May
** Source: Statista Research Department, Nov 2020