What is an Amazon consultant (and how can they help?)

An Amazon consulting agency provides services to help businesses increase the number of sales they achieve through their Amazon product listings. Services including enhanced brand content, Amazon PPC, account management and more can help vastly improve your ROI. Unlike general advertising agencies that don’t have specialist Amazon advertising knowledge, an Amazon consultant has specific expertise and experience, plus contacts within Amazon itself that, combined, can help you get the most return on your investment.

How to choose the right Amazon consulting agency

Outsourcing your Amazon advertising to a consultant or agency can seem like a big step. The key is finding the right agency. You’re looking for a trustworthy, professional partner, an agency that will give you peace of mind that your business is in good hands. Here are some tips on what to look for:

Experience and case studies

A legitimate agency should have many years’ experience in the industry with strong case studies that back-up their knowledge and expertise. The case studies should give you an insight into the work the agency performs and services they offer, and a clear indication of the results they’ve achieved for their clients. Avoid an agency that doesn’t have case studies on their website, there’ll be a reason why!

Services and expertise

With so many different elements, products and services to choose from, advertising on Amazon can be a pretty complicated business. So, when looking for a consultant, it’s important that the services they provide match what you need to achieve your objectives and goals. If, for example, you’re looking for Amazon SEO and Amazon PPC, some agencies don’t provide both, as they specialise in one or the other. So, before getting an agency on board, first make sure they’re the right fit.

Equally, you might not be aware that Amazon themselves have a network of third party providers who can help brands and manufacturers take on the complexity of selling on Amazon.

Melody is one such specialist Amazon marketing agency, who works on behalf of clients that sell on Amazon, and is part of Amazon’s Solution Provider Network. If you are currently looking for an Amazon consulting agency you can trust, our team of Amazon specialists will be happy to talk you through some of our case studies.

This article was written by Matt Howes, Ecommerce Director at Melody agency.

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