We put Epson projectors in the spotlight
With multiple products all competing in the same space, we brought clarity to Epson’s range of projectors.
We turned standard A+ content into enhanced Premium pages, using video and optimised images to showcase each product and bring its benefits and features to life for specific end-user groups.
And using audience insight, our Amazon agency created benefit-led copy and changed messaging hierarchy to make it easier and faster for shoppers to find the perfect projector