Being part of the Amazon Solution Provider Network enabled us to answer a call for help from a contact at Amazon Germany. Henkel, the German consumer goods company, were looking for an Amazon agency partner to help them create best-in-class A+ pages for two of their beauty care products.

On Amazon, FMCG products across all categories face stiff competition, but none more so than skincare and health and beauty. So, to ensure the Henkel products took centre stage, we optimised existing assets to give page content a fresh appeal and greater stand out. And we created bespoke assets to highlight key product benefits and bring the brand story to life.

We changed messaging hierarchy to match audience insight and rewrote all product copy to create a more engaging narrative, with specific focus on features that we knew would resonate with our audience and drive conversions.