Our Amazon expertise helped us reconfigure a brand store to mirror the way our audience shopped online, whilst in-depth knowledge of how people shop differently on Amazon helped inform our strategy to relaunch Logitech G’s brand store.

Through research, we discovered that our audience shopped by game type. So, by changing navigation and structure, we made it easier and faster for them to find what they were looking for.

Showcasing hero products and dramatising key benefits and USPs helped gamers navigate the product ranges to find kit tailored to their individual needs and style of play, giving them that all-important competitive edge.