Our best-in-class content and media plan helped Pomp & Co cut it from day one on Amazon
An established heritage brand at home, Pomp & Co had little brand awareness in the UK, which made their vision to launch on Amazon in the UK challenging.
Having attempted to go it alone and struggled to create optimised listings, they asked if we could use our Amazon consulting expertise to raise their profile and give them a fresh new look.
As a specialist Amazon agency, we created best-in-class content for Amazon product pages, mixing video with product, lifestyle, and brand imagery to bolster Pomp & Co’s premium credentials. And following an extensive SEO audit, we crafted keyword-centric Amazon SEO copy that would engage shoppers and work with Amazon’s algorithms to drive organic sales.
Next came A+ pages and an Amazon Brand Store for Pomp & Co’s hero products; each page blending product information with the brand’s rich and unique heritage to help differentiate them from their competitors. Design modules were carefully chosen to create maximum impact and copy was again optimised with keywords throughout.
But content was only half of our launch plan. We also created an Amazon advertising plan combining search and display retargeting media to drive brand awareness.
Going live in October 2021, we helped the brand achieve sales on their first day – something relatively unheard of for a new brand on a new platform in a new market.
We used the first three months to test different strategies and campaigns, learning and adapting after each phase and increasing sales month on month until we hit our strongest results yet in February 2022.
Click through rate increase
Impressions over one month
By combining engaging Amazon content with comprehensive Amazon PPC strategies, we’ve created a blueprint for how to launch a new product on Amazon, delivering success time and time again for Pomp & Co.
Of all sales are generated from the media campaigns
Repeat customers returning and re-purchasing
Increase in branded searches and sales
Pomp & Co’s Hair Cream reached page 1 of search for “hair cream for men” organically
Pomp & Co’s Pomade reached page 2 organically for “men’s pomade”
And all of this for an unknown brand making its Amazon debut in the UK.