We helped SXOLLIE become the apple of Amazon’s eye
A challenger cider brand new to Amazon, SXOLLIE had big ambitions. They didn’t just want to stand out from the competition, they wanted to be the market leader in an already crowded, established and highly competitive market. We love a challenge, so stepped in to help SXOLLIE achieve their goal.
We created their Amazon account from scratch, helping with everything from brand registration and licensing to set up, smoothing out technical issues along the way.
They have a very strong brand identity which helped us to create stand out Amazon product listing copy and designs, and Amazon A+ page content to get the brand off to a strong start. This extended the brand’s unique personality from the existing website through to the new Amazon pages.
Best-in-class design blended product, lifestyle, brand, and perfect serve imagery with engaging video content – all backed by Amazon SEO keyword-centric copy, crafted to work with Amazon’s algorithms to boost organic sales. Transitioning the original designs to Premium Pages has further enhanced shopper engagement.
To drive maximum awareness around launch and take full advantage of the upcoming Black Friday/Cyber Monday event, we recommended a media strategy that incorporated social content and a discount and email marketing campaign. It helped the brand reach a significantly wider audience but drove traffic back to Amazon to convert sales.
The perfect combination of media, strategy and content delivered strong results from day one, with month-on-month account growth, helping SXOLLIE get ever closer to fulfilling their ambition.
55%
of revenue generated came from our campaigns
4 hrs
All Granny Smith stock sold out
14.81
ACoS on Black Friday
6.75%
ACoS on Black Friday
No.1
Granny Smith ASIN reached number one on Black Friday
Top 100
All ASINs reached best sellers in the cider category
Many ‘new to brand’ orders were generated over the Cyber Weekend, meaning customers who hadn’t previously purchased SXOLLIE on Amazon made a purchase over this peak period. And the Golden Delicious and Cripps Pink ASINs both saw a higher sell through rate because of the Granny Smith ASIN selling out.
These results are outstanding, but not unique. Our campaigns continued to drive success way beyond Black Friday.
61%
of all sales last year came from our campaigns
40%
Our media campaign promoting a new Gift Set drove 40% of total Gift Set sales
Results such as this caught the attention of Amazon, and as a result SXOLLIE were invited onto Launchpad – an invitation only platform for brands that show significant promise. It gives them access to premium benefits that will help them elevate their brand and accelerate and sustain business growth. It includes everything from customer engagement tools, deals and promotions, merchandising, free media spend, strategic support and access to Vine – all designed to improve discoverability, and help increase sales on Amazon.
